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How to Write Website Text that Grabs Attention and Saves on Design Costs
Want to save money on the creation of your website? Then begin with your website text and learn how to trim it down so it needs fewer pages to get your point across. In this article I'm going to share some copywriting guidelines we gave a client that enabled her to...
How to Become an Editor and Proofreader in South Africa (without a Degree or Experience)
If you have a keen eye for detail, a passion for language, and a desire to help others communicate effectively, a career as a copy editor might be the perfect fit for you. Editing and proofreading are also ideal work-from-home jobs or side hustles for anyone who is...
POPI Act for Small Businesses (Part 2): Your website
POPI and your website You will probably be familiar with the popups that have been appearing on websites over the past two or more years asking you to click OK to accept cookies. These were introduced in response to Europe's GDPR, and now we need to do the same. POPIA...
POPI Act for Small Businesses (Part 1): Introduction
POPI compliance essentials for small and micro enterprises in SA Big changes are on the cards for South African businesses with the enforcement of the Protection of Personal Information (POPI) Act. POPI (or POPIA) is South Africa’s equivalent of the European Union’s...
All SA websites must promote the Covid-19 Resource Portal
On the 26th of March 2020, that the Communications Minister of South Africa issued a directive that ALL websites ending in .za must display a link to the official COVID-19 Corona Virus South African Resource Portal. This link must be "visible", and must be on the...
Sliders and video backgrounds should be banned from the internet!
When sliders (sometimes known as carousels) first came out they were pounced on by designers and business owners as a great way to hit visitors with a bunch of big images displaying products and services with text overlays. Then along came video backgrounds - huge...
Website owners – don’t get caught by these email scams
Received emails saying your mail settings are out of date or you need to register with Google urgently? Here’s how to tell if these are scams or legitimate notifications.
How to get an SSL certificate for your WordPress site (and why you should)
You will probably have noticed that some website addresses begin http:// while others begin https:// and have a green lock icon in the browser address bar. The "s" in https signifies that the website is protected with Secure Sockets Layer encryption (SSL). SSL keeps...
How to speed up your WordPress website with caching
We all want more speed for our websites, and now that search engines use loading speed as a ranking factor it's even more important to make sure our sites load as quickly as possible. One of the quickest way to rev up the speed of your WordPress website is to install...
Afrihost website hack offers lessons for all
Local hosting company Afrihost was recently hit by hacking attacks that targeted its WordPress sites. Don’t make the same mistake that these sites made.
And the world’s most expensive domain name is…
Want to create a website on a domain name that uses your most sought-after keyword? Then be prepared to pay a pretty penny, especially if you're aiming for a .com address. Just how much? Well, if you wanted to buy VacationRentals.com when it was on sale a few years...
Is boring website copy killing your sales?
Electrify your text with value propositions Take a quick look at your home page text. Does it use the words "we" or "our" more than once? Does it talk all about your company and what you do? Does it say how you pride yourself in your excellent service? If so, you're...
Hackers love it when you make this common WordPress mistake
My WordPress site got badly hacked, and it’s all my fault. Here’s the simple error I made that left the door open to hackers. Are you doing the same?
Don’t be caught offside by Google’s responsive design update
Let's put this in plain words: If your website isn't responsive, it's going to lose rankings. In April 2015 Google updated their algorithms to favour responsive web design and include mobile friendliness as a ranking signal. In other words - if your site isn't mobile...
Help – my site isn’t being found on Google!
6 non-technical things every new site should do to start getting found in search results We recently had a question from a client about why their new website wasn’t being found on Google for their keywords. We pointed out that it was being found, but - as was to be...
3 keys for effective website copywriting
Write copy that catches attention and sells your products Your website text is what does all the heavy work of selling your product and attracting search engine traffic. It’s surprising, then, that many people leave the text until last when creating their site. Here...
How to add a Blog to your WordPress site
Adding a Blog page If your site doesn't already have a Blog you can add one. It's as simple as adding a new page and setting it's template type as "Blog". This page doesn't have any content of its own - it pulls content through from each new post that you write. Step...
How to add a page to your WordPress navigation bar
Adding menu and submenu items to your navigation bar When you add a new page in your WordPress site the page does not usually appear in your top navigation bar. If it doesn't, you need to add it manually. This tutorial shows how to add a page to the navbar. It also...
How to add your email account to your mail application
When you get your new website you will also get an email address (or several). This is how to add the new account to your desktop or laptop email application so you can easily send and receive mail. The following tutorial is based on Microsoft Live Mail. For Microsoft...
How to be your own entrepreneur coach
You have a dream to start a business or you want to take your existing business to a new level, but somehow you just can’t get going. Here is a way to coach yourself to success using a popular method called the GROW model. The GROW model In coaching, we recognise that...
SEO tips: The new SEO is sustainable and democratic
Just a short while ago SEO (search engine optimisation) was all fairly simple - just collect lots of inbound links (links from other sites to your site), make sure your Alt tags were written for each article you posted, and hey presto .. you were on your way to good...
How to write a web article that wins you clients and customers
Do you have a website that you need to provide content for? Have you wondered how to write articles and web pages that capture attention and get people to call you or buy your product? This article takes you through 5 basic steps that will help you write website copy...
How to add images to WordPress posts and pages
You can add photos and other images to your Wordpress posts and pages. This tutorial shows how to add an image to a post. The process is the same for adding an image to a page. Free WordPress tutorial: Add an image to a WordPress post or page Step 1 [twocol_one]Log in...
How to add new WordPress posts and pages
What's the difference between a post and a page? Posts and pages both look the same when published and they are created using the same steps. So which should you create? Generally, you should use pages for the core information of your site. Common pages are Home,...